Luxe Performance wasn't just another idea casually brainstormed in a corporate "think tank" or conceived as part of a business trend. It was born out of the genuine need to solve a real, everyday problem that so many people face—especially those who love spending time outdoors, being active, and enjoying life to the fullest.
Picture this: It's a perfect, bright, sunny day at your hometown lake. The sky is crystal clear, and the water is gleaming under the sun's rays. You're having the time of your life, racing across the surface on your jet ski, feeling the rush of the wind and the thrill of the open water. Everything seems perfect—until you take a turn a little too sharply. Before you know it, you’re in the water. It’s an unexpected, heart-pounding moment, but you recover quickly. With a few deep breaths, you pull yourself back up onto the jet ski, ready to keep going.
But then, you realize something's wrong. Your favorite pair of sunglasses—the ones you never leave home without—are gone. You look around frantically, hoping to spot them, but it’s too late. They’ve disappeared into the depths of the lake, and you’re left staring at the water, frustration mounting. This wasn’t just any pair of sunglasses; this was the third pair you’ve lost to the lake! You think back to how much you spent on each pair, the time it took to find ones that fit perfectly, and how you’ve already gone through the same heartbreak before.
Well, you guessed it! This is a true story & the reason that Luxe Performance was created.
It was at that frustrating time that we had the big “AHA!” moment that eventually became the catalyst behind what has now become Luxe Performance. We just knew this had to be a problem ALL over the world. The sadness of losing your sunglasses & then the hurtful hit to the wallet when you buy a new pair. We could not be the only ones. Solving our own problem would hopefully solve others. We knew there were other sunglass straps on the market already, but they were not only long & bulky, but they could also be annoying & downright ugly. It seemed like every type of sunglass strap was the exact same. That is when we had the idea to make sunglass straps that not only looked much better, but were also a lot more functional, sleek, & also easily adjustable. This way you could quickly adjust the strap as needed. Riding the jet ski, you can tighten them as much as you possible, but for everyday use, you can keep them looser & hang your glasses around your neck when you are not wearing them. You will never leave your glasses on the restaurant table or anywhere else again because they’ll always be with you!
After a lot of trial & error, & a lot of testing, we have truly perfected the most stylish & highly functional sunglass straps on the planet. Our premium sunglass straps are made to look great, feel amazing, & help keep your sunglasses from getting ripped off your head no matter what Mother Nature throws at you. We’re passionate about not only what we do here at Luxe Performance, but we also put this same love & passion into every single product we produce as well to keep our loyal customers satisfied & happy!
Luxe Performance wasn't just another idea casually brainstormed in a corporate "think tank" or conceived as part of a business trend. It was born out of the genuine need to solve a real, everyday problem that so many people face—especially those who love spending time outdoors, being active, and enjoying life to the fullest.
Picture this: It's a perfect, bright, sunny day at your hometown lake. The sky is crystal clear, and the water is gleaming under the sun's rays. You're having the time of your life, racing across the surface on your jet ski, feeling the rush of the wind and the thrill of the open water. Everything seems perfect—until you take a turn a little too sharply. Before you know it, you’re in the water. It’s an unexpected, heart-pounding moment, but you recover quickly. With a few deep breaths, you pull yourself back up onto the jet ski, ready to keep going.
But then, you realize something's wrong. Your favorite pair of sunglasses—the ones you never leave home without—are gone. You look around frantically, hoping to spot them, but it’s too late. They’ve disappeared into the depths of the lake, and you’re left staring at the water, frustration mounting. This wasn’t just any pair of sunglasses; this was the third pair you’ve lost to the lake! You think back to how much you spent on each pair, the time it took to find ones that fit perfectly, and how you’ve already gone through the same heartbreak before.
Well, you guessed it! This is a true story & the reason that Luxe Performance was created.
It was at that frustrating time that we had the big “AHA!” moment that eventually became the catalyst behind what has now become Luxe Performance. We just knew this had to be a problem ALL over the world. The sadness of losing your sunglasses & then the hurtful hit to the wallet when you buy a new pair. We could not be the only ones. Solving our own problem would hopefully solve others. We knew there were other sunglass straps on the market already, but they were not only long & bulky, but they could also be annoying & downright ugly. It seemed like every type of sunglass strap was the exact same. That is when we had the idea to make sunglass straps that not only looked much better, but were also a lot more functional, sleek, & also easily adjustable. This way you could quickly adjust the strap as needed. Riding the jet ski, you can tighten them as much as you possible, but for everyday use, you can keep them looser & hang your glasses around your neck when you are not wearing them. You will never leave your glasses on the restaurant table or anywhere else again because they’ll always be with you!
After a lot of trial & error, & a lot of testing, we have truly perfected the most stylish & highly functional sunglass straps on the planet. Our premium sunglass straps are made to look great, feel amazing, & help keep your sunglasses from getting ripped off your head no matter what Mother Nature throws at you. We’re passionate about not only what we do here at Luxe Performance, but we also put this same love & passion into every single product we produce as well to keep our loyal customers satisfied & happy!
